Marketing and Public Relations

Solid marketing skills are essential for success in ALL businesses – that’s why the Marketing and PR article section is dedicated to providing resources to support the art of marketing.

Here you will learn about new trends in marketing - like Social Media PR Strategies, using YouTube for Corporate Branding, Facebook Business Advertising or finding the Best Affiliate Programs. You'll also get advice on traditional marketing strategies and tactics - like how to Update Annual Marketing Plans or identify Low-Cost Marketing Tools for your business.

Collections

Resources for Developing Annual Marketing Plans

by Diane Seltzer

Marketing/PR

Affiliate Marketing

Corporate Marketing/Branding

Guerrilla/Viral Marketing

Marketing Plans

Latest articles in Marketing and Public Relations

The Impact of Digital Marketing

The Internet has exposed people to marketing that have transformed in recent years. Web banners, pop-up advertisements and newsletters is the new marketing.

Feb 14, 2012 – Nohel Corral

The Importance of Networking

Networking is important for any single person or industry. Without adequate networking, nobody will know what product or service you wish to provide.

Jan 13, 2012 – Helen Garvey

Logo Board Game Shows the Value of Company Brand Recognition

Building strong brands is reinforced in family-friendly game that plays on brand nostalgia and pop-culture memory of popular company brands over the years.

Nov 30, 2011 – Diane Seltzer

Three Social Media Marketing Trends for 2012

Three of the major social media marketing trends for the year 2012 - Customer Service via Twitter, Content Marketing, and QR Code Marketing.

Nov 25, 2011 – Manu Priya

Sponsorship for Non-Profits: Available Opportunities

NPOs seeking sponsorship need to know exactly what they have to to offer as vehicles or "properties" for marketing sponsor names/brands.

Nov 7, 2011 – Thomas Alan Gray

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